What are good sustainable brands?Published 28/06/2022
You know that issue, you’d like to make better and sustainable choices in the brands you buy, but every time you think you’ve found a good brand, you hear bad things about it again. If you don’t have that problem, please tell me your secret. But this definitely happens to me. A sustainable brand turns out to be not as sustainable after all and I have to start over. So, I started testing different sustainable brands some time ago and I will make it easy on you by posting monthly blogs about a nice sustainable brand.
A European wide ecolabel
Obviously, it would be easiest if brands were forced to be transparent about the harmfulness of their product. A bit like an energy label, but for sustainability. A general, European label, instead of all the different labels that have their own definitions.
Well, a group of Belgian students thought so too. They started a petition to make this happen. Better transparency for all European brands. Do you need this too? Sign the petition. Or have a look at the website of European Eco score for more information.
Definition sustainable brand
The requirements you can set for a sustainable brand are quite broad. You can demand that it is completely CO2 neutral, that the packaging is as sustainable as possible, as well as the product itself. But it could also be a brand that goes the extra mile for a better environment. We all have to start somewhere, and I don’t think we should judge brands that are improving but haven’t yet reached their real goal.
Over the past few years, I’ve seen brands grow from companies taking small steps towards a greener future to companies that rigorously turn things around and have a whole sustainable strategy to show for it. In my articles, I will explain to what extent a product is sustainable. From the small steps to all the efforts they can make to make the world a little better.
Is it ethical?
What I personally often see is that a brand tries to be more sustainable, but doesn’t seem to care about the working conditions. You can use organic cotton for your products, but if your factory workers then work in a heavily polluting factory, where they themselves also get physical complaints, you keep up appearances as far as I’m concerned. Experts agree with me in this respect and accuse such companies of “greenwashing”. I will get back to what exactly greenwashing is, but think of airlines that claim to compensate their flights by planting a few trees. And then let empty flights take-off during corona in order not to lose A location on the airport. Yes, nicely done!
Is it vegan?
Vegan and sustainable go hand in hand. Animal ingredients are found in many products. You may not want to know this, but gelatine, for example, is usually made from leftover pig bones and the shiny layer on your M&Ms is from the skin of beetles. Tasty, isn’t it? But not very sustainable either. Livestock causes a lot of emissions and the use of certain animals and insects can affect our ecosystem. Not always, but sometimes it does.
I also notice that many people who value sustainable choices, also value animal welfare and vegan products. So, I will also indicate whether the products are vegan and if not, and explain what animal ingredients are used.
Which products will be addressed?
Because this is a travel blog, the products will mainly be products that you can use during your travels. Think of soaps and hiking boots made from coffee grounds. And also sustainable backpacks, clothing, water bottles and other products that can’t be missed during your travels.
Share your requests
Have you been looking for an alternative to your favourite brand for a long time, but you can’t find it? Then be sure to leave a comment below this article or send me a message on Instagram. I will then look for a good alternative for you.